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When running a business, there is no doubt that marketing is one of the departments that need your focus. It is impossible to grow your brand when you lack a clear marketing strategy that helps you find new customers and retain those in the current customer base. When finding the best marketing strategy for your brand, there is no...

It is important to understand that over the years the means of undertaking marketing has been effectively diversified. This is because of the increased competition in the market and the need for a commercial organization to be competitive. Since there is increased use of technology in the market you will find many ways of carrying out online...

Geolocation advertising is a marketing strategy that helps companies to recognize the location of their potential customers. This strategy uses the IP address of the device that is used to access a certain website. The benefit of relocation advertising is that you will understand the location of your target so that you can create content that is...